‘Aiming’ for the Future of Indigenous Tourism in Canada
Having worked in the Indigenous Tourism Industry in Canada for over 19 years, Canadian Ecotourism Services (CES)’s CEO, Clinton Belcher created an innovative approach that combines new age technology with grassroots cultural entrepreneurs. This idea has more of less been an approach that CES has recommended to their clients for a long time, however the addition of new technologies has taken it to the next level.
Here’s some background on the concept…
Retention of culture has become an issue for many indigenous communities throughout the world and there is a critical need for opportunities and innovative models to integrate culture into community life. The tourism industry presents a unique opportunity to preserve culture and educate visitors about the rich culture, history and traditions of the past, present and future.
CES’s Pando Terra™ model represents the root for sustainable community development by way of community initiatives and projects’ encouraging community advancement, and allowing for true grassroots growth to take place. Pando Terra™ is an organic process of economic development in harmony with cultural traditions. Rather than focusing on tourism development as a catalyst for growth, tourism will develop naturally as a secondary outcome of a solid community platform. People will want to know more about the community and learn about the people and their culture. This has led to an increased demand for entrepreneurial programming support, leading to the need for controlled growth and well thought out marketing and development strategies.
This becomes the kind of ‘experiential’ tourism being highlighted throughout Canada; the kind of tourism that has existed in many parts of the world for years, and is branded ‘Spontaneous Tourism’ by CES.
Tourists want to experience diverse cultures; to eat, live in, and explore a new place for a short time, and not necessarily participate in any specific ‘tourist’ activity. The importance of the need to support the community first before commercializing the culture needs to remain the priority. Pando Terra™ supports this model and promotes responsible sharing of culture and product offerings.
The Cultural Entrepreneur…
Many Indigenous communities already have passionate individuals in their communities that enjoy sharing their culture and knowledge with visitors. These community members can be storytellers, guides, fishermen, artists, singers, dancers, wood carvers, artisans, cooks, and more!
However, these particular individuals may not have their own business and are unaware of how to market themselves and reach out to potential visitors. So there is a large communication gap and missed business opportunities in each community.
Creating ‘packaged moments’…
This led CES to creating a model that celebrates individual Cultural Entrepreneurs under one community platform, known as the Authentic Indigenous Moments (AIM™) Model. The main objective is to empower local community members to share their culture and do what they are passionate about, whether it is guided experiences on the land to learn traditional survival skills, how to make the best bannock, or sitting around a fire telling stories and legends of the past. The community has individuals that are looking for these types of opportunities, however many are overwhelmed with the process of starting their own business. This approach allows cultural entrepreneurs to share their knowledge, skills and passion with visitors.
The purpose of the AIM™ is:
- To create a clear tourism identity
- To create employment and entrepreneurial opportunities
- To provide a centralized web portal for visitors
- To create mobile connections between the visitors and their hosts
- To maximize marketing activities
Use a Digital Destination Strategy…
The use of an interactive web platform is vital to the success of this approach. A community has the opportunity to promote their tourism experiences through a centralized node that is accessible on all devices such as desktop computers, mobile and tablet devices. A great feature for this approach is that visitors also can navigate the different tour options, write reviews, and book online with ease. Each Cultural Entrepreneur is featured on the site, so that the potential visitor can begin to develop a relationship with this individual and learn about them before even meeting them in person. It is a self-regulating system that is based on reviews, which places pressure on each entrepreneur to be a great host to visitors.
Some of the benefits of AIM™ include:
- Creates personalized, high quality, independent cultural tourism activities for the region
- Acts as an incubator to encourage entrepreneurs
- Offers additional income to community members
- Provides additional marketing services for the region, the communities and its existing businesses
- Provides a ‘one stop shop’ for visitors wanting to visit the region
All and all, this project offers amazing benefits to the community using a low impact and cost-effective approach. For more information on AIM™ and how to get started contact us at firstname.lastname@example.org.
Unique Budget Accommodations in Canada – What Travellers are Looking For
I just spent the last 2 months travelling across Canada and had the opportunity to stay at a variety of different budget accommodations. As a well-seasoned traveller I’m looking to get the best bang for my buck, but also have a certain level of comfort and experience something unique that has a story to it. So I wanted to share some things that really stood out for me during my travels – this is written for those of you wanting to start your own tourism accommodation business in Canada and be able to have something both competitive and unique.
A little goes a long way… I was travelling with my dog and partner so we were looking for a comfortable place to stay that was dog friendly. This became a challenge in some places and we had some bad experiences being forced to stay in smoking rooms because we were travelling with a pet – which led to an uncomfortable restless night’s sleep. One place that really stood out was in Squamish, BC – we booked a budget Hotel that was located in town in a historic building. We were usually used to getting a basic typical room with standard bed, generic comforter and sheets, and the cheesy photo of some sort of outdoor scenery that was probably purchased at IKEA. Basically it was evident that they purchased the cheapest products possible. However this particular place in Squamish had a different feel to it.
Upon check-in we were greeted by friendly front desk staff that were helpful with tips on what to see in the area and they were attentive to what we were hoping to get out of our stay. They were also the first pet friendly place that provided us with a nice dog blanket and food dishes so even our dog had special treatment instead of being treated as a nuisance. The rooms were small but each room had a different colour scheme and feel to it – you could tell that love and care was put into the place. They also had some added extras like a DVD player with a variety of movies to borrow from, some wine glasses to use, organic beautifully smelling toiletries – that were also available for purchase at the front desk, and organic coffee and teas. For a budget hotel they really put a lot of thought and care into making their guests comfortable and it stood out as one of my favourite places.
Cozy, Eco-friendly comforts… In BC there were a variety of destinations that really pushed for promoting local community and supporting locally grown produce and products. We stayed just outside of Nelson BC and had the opportunity to stay in an Eco-chic self sufficient cabin through a connection that we had with a close friend of ours. This particular cabin will now be available through Air BNB. The cabin was previously a chicken house that was redesigned into a cozy wooden cabin. It was built with local sustainable wood and can run somewhat ‘off the grid’ with the goal of being completely off the grid. There was a compost toilet, but it was a more sophisticated system that used minimal water and required minimal maintenance. So that said, the washroom was beautifully designed eco friendly system – you had all the comforts in a washroom like a spacious hot shower, and a flush toilet, but it was a sustainable design. The cabin was heated with a wood burning stove and had a gas powered modern kitchen. We were only going to stay there for one night but ended up staying for 3!
Air BNB provides a great options for those wanting to rent out their home, a guest suite, a cabin, or a room at their place for extra income. It’s a self-regulating system that is based on guest reviews so it is up to the individual owner to provide visitors with great service and value. A bad review can make or break your business.
Getting close with nature… One of the main draws that attract people to explore Canada is to get close and personal with nature. So by providing a peaceful place to stay that is surrounded by nature can attract many people. Another place that stands out is a self-contained suite that we booked on Salt Spring Island. It was an attached loft to the owner’s house located in the middle of the forest close to hiking trails. It had a skylight so in the evening you could see the stars! We had all the comforts we needed and the owner was very nice and helpful when we had any questions.
Good quality ingredients… This is a little side bar that strays away from accommodations, but still relates. We stopped at a family run Café that was also a bed and breakfast (but we didn’t spend the night). The café was packed with people from the surrounding communities and what made it special was that they offered delicious home cooked meals for a decent price that were cooked with locally grown ingredients and made with love. There was a great story to the place as well so you felt that personal connection to it. It’s always easy to tell as a traveller when extra love and care are put into every detail at a place and we felt this place provided that.
These basic types of accommodations and cafes are huge draws for Europeans, as well as long stay domestic tourists. Most Europeans are looking for a quieter stay, close to nature, that won’t break the bank book. When you set the tone with providing comfortable unique accommodations people are inclined to stay longer, provide you with a good review, and perhaps partake in additional activities and excursions in the area that help to grow your community’s local economy.
That said I’ll recap what I have learned that make a budget type place more special and memorable for visitors:
- A little goes a long way
- Cozy , Eco-friendly places are the way of the future
- Design accommodations that are surrounded by nature
- Provide good quality home grown ingredients
For more info on how ideas for how to get started with designing tourist accommodations or a café in your community contact me at email@example.com.
Tourism Destination Development: Getting your Tourism Business on the Map!
Want to get in the business of tourism? Do you have a Destination Development Strategy for your community/region? Why would you need a Destination Development Strategy?
A Tourism Destination Development Strategy provides a solid foundation for developing your community or region into a world class, multi-season tourism destination. Your unique culture, history and location will be used to develop innovative products and to identify new niche markets, enhancing cultural, recreational, and adventure tourism in the region.
High impact branding and marketing solutions celebrating the human experience will be identified to maximize exposure for the region and create international awareness. The goal of the Tourism Destination Development Strategy will be to ensure the tourism sector continues to play a key role in your community / region’s economic development by providing employment, entrepreneurship opportunities and income.
Canadian Ecotourism Service’s expertise lies in cultural, recreational, and Aboriginal tourism development. We have established an ability to work closely with urban and rural communities across Canada and abroad to create unique experiences that help to preserve local cultures and the environment while providing economic benefits and employment opportunities.
With an immense experience of 18+ years in the tourism industry we have provided unparalleled levels of service to our clients through our innovative products and services. We employ a grassroots approach for community based tourism development with a focus on sustainable socioeconomic solutions. With a combined experience of over 50 years working in the tourism industry, each member of our team is responsible for understanding every element of every project and applying their skill and passion for making each project important and unique. We do the technical work while focusing on what matters most; people, pride and prosperity.
The Tourism Destination Development Strategy will encompass a multi-year comprehensive plan that identifies short, medium, and long-term goals and objectives related to effective management, guiding principles and recommendations that enable your community / region to grow the local tourism industry. The Plan will set direction for tourism stakeholders, which may include businesses, local government, tourism organizations, cultural organizations, and other identified partners to encourage partnership development, innovative product development, and an increase in overall tourism visitations and spending.
The following are some of the ways our destination development services can assist you:
- Prioritize existing tourism ventures, best prospective markets, projected tourism trends & partnerships;
- Create sustainable long term vision for tourism development;
- Hear local voices through our Stakeholder Consultation Strategy and Facilitation;
- Ensure we get you ‘on the map’ on time and on budget
For more information on Destination Development Strategies and what they could mean in your community contact firstname.lastname@example.org.